Orthex Group cooperates with INEOS Styrolution and BASF to add sustainable raw materials  

September 15, 2022 |

In Finland, Orthex, a producer of household products said it has selected a range of INEOS Styrolution’s sustainable Luran ECO raw materials for its range of SmartStore Compact storage products. 

Luran ECO is a styrene acrylonitrile copolymer (SAN) resulting from a cooperation between INEOS Styrolution and BASF. It is built on BASF’s production of styrene monomer derived from renewable feedstock. INEOS Styrolution uses the material as feedstock in its production of new sustainable styrenics solutions. 

“This new raw material solution will support our long-term carbon neutrality target. INEOS Styrolution and BASF make it possible for us to offer consumers more sustainable products. This supports our target to increase the share of sustainable raw materials in our production to 80% by 2030,” said Alexander Rosenlew, CEO of Orthex Group.

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Category: Chemicals & Materials

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