LVMH Beauty taps Dow for renewable packaging

In Switzerland, the beauty division of luxury brand owner LVMH has partnered with Dow, Inc. on recycled and biobased packaging for perfume and cosmetic products.

Biobased and circular materials will be used in Dow’s SURLYN™ Ionomers for production of perfume caps and cosmetic cream jars. SURLYN possesses similar crystalline transparency and design freedom as Dow’s conventional SURLYN range but boasts a lower carbon footprint.

Beginning this year, some of LVMH Beauty’s perfume packaging will include both biobased SURLYN and circular SURLYN.

“At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future,” Claude Martinez, Executive President and Managing Director of LVMH Beauty, says in a press statement. “Collaborating with Dow in developing sustainable SURLYN™ is key as this material is used in some of our iconic perfumes, starting with GUERLAIN La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality.”

LVMH Beauty’s brands include Christian Dior, Givenchy and Guerlain.