Holiday Stationstores trying out price points for E85

In Minnesota, Holiday Stationstores are conducting a 60-day study at 11 of its Minneapolis-area to determine their customers’ price point for buying E85. The experiment will offer 80 cent, $1 and $1.20 per gallon discounts against regular gasoline. Customers who have already filled up at $2.35 per gallon, a 34% savings against gasoline, seem pleased.