Tag: green marketing

Shorter Showers Are Not Awesome: Green marketing goes under the microscope

Shorter Showers Are Not Awesome: Green marketing goes under the microscope

August 17, 2012 |

The Digest looks at the biofuels brand. Is green still important? What can green brand marketers do to better connect with consumers? For weeks, industry leaders have been shocked, dismayed and upset over all the negative press — tweets, Wall Street Journal editorials, articles and messaging — over what are supposed to be negative impacts […]

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