Popular diaper brand goes plant-based

In Cincinnati, ubiquitous diaper brand Pampers says its new Pampers Pure line features a plant-based liner enriched with shea butter, a 100% renewable moisturizer derived from the fat of the shea nut.

Procter & Gamble, which produces Pampers, says the enriched liner “helps keep baby’s skin hydrated while also serving as a barrier between the skin and moisture in the diaper.”

Pampers Pure are also made without chlorine bleaching, fragrance, parabens, rubber latex and any of the 26 allergens identified by the EU as most likely to cause skin allergies.

“Pampers Pure diapers contain ingredients parents are passionate about and are free from the ones they aren’t,” said Andre Schulten, P&G Senior Vice President, North America Baby Care. “This is why Pampers Pure diapers are now enriched with shea butter, providing our best in class protection and outstanding skin care and dryness.”

Three out of four parents surveyed by the company characterize themselves as “passionate” about the materials that go into their baby’s diaper.