The 10 Big WOWs from ABLC day 1

2. That’s Not Waste Carbon, that’s a Fragrance.

Yes, it’s not yet formulated into celebrity fragrances, but watch out. LanzaTech scored another first, demonstrating the use of high-purity sustainable ethanol made from waste gases as an ingredient in fragrances. Now, you can smell the alcohols in fragrances, that’s part of the allure. Now, we have emissions from industrial off-gases or direct air capture being utilized to make high-value fragrances. That’s a market famous not only for high prices per ounce, and super persnickety customers when it comes to making the right sustainable choices.