Coty’s new Gucci perfume first to be manufactured from 100% recycled carbon emissions

In New York state, Coty Inc. announced that its new Gucci Eau de Parfum, Where My Heart Beats, will be the first globally distributed fragrance manufactured using alcohol from 100% recycled carbon emissions.

Available in stores on April 1, 2023, Where My Heart Beats Eau de Parfum is the latest fragrance in Gucci’s The Alchemist’s Garden collection, which is inspired by the art of alchemy. The fragrance uses the innovative, CarbonSmart™ alcohol from Coty’s partner LanzaTech. This novel technology process captures carbon from industrial emissions and transforms it into alcohol for use in fine fragrances.

In March 2021, Coty announced its pioneering partnership with LanzaTech. Coty started production of the world’s first globally distributed fragrances made using this technology in January 2022. Until now, Coty has introduced carbon-captured alcohol into its fragrances using a mass balance methodology – meaning traditional alcohol is mixed with carbon-captured alcohol. For the launch of The Alchemist’s Garden’s Where My Heart Beats Eau de Parfum, Coty has segregated the supply of carbon-captured alcohol, making this the first globally distributed fragrance on the market which is manufactured using 100% carbon-captured alcohol.