Keter expands implementation of UBQ Materials’ biobased, sustainable thermoplastic to accelerate emissions removal

In Israel, UBQ Materials announced that Keter, a resin-based consumer goods company, is expanding its use of biobased, sustainable plastic substitute UBQ across multiple new product lines. 

The expansion will enable Keter to include Scope 3 emission reduction as part of its sustainability strategy and continue making progress towards its ESG goals.

In addition to incorporating 55% recycled content in total production, Keter will incorporate a 5-10% load of UBQ in a new line of eco-branded “Made With UBQ” products.

“We are committed to transforming our industry for the better. We have been working with UBQ Materials for several years and are committed to go beyond our recycled content goals. UBQ provides a much bigger impact,” said Iftach Sachar, Co-Head of Israel & Chief Sustainability Officer at Keter.

UBQ’s new Netherlands-based plant, which will become operational by the end of the year, will expedite the new product line production process. With an annual capacity of 80,000 tons of UBQ, Keter will accelerate the integration of UBQ into its European manufacturing facilities, the firm said.

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