Seaweed yarn startup rebrands as Keel Labs
In North Carolina, seaweed-based yarn developer AlgiKnit has rebranded as Keel Labs, a name that is “designed to reflect the company’s mission and capacity to support a sustainable future at scale.”
A keel is the structural spine of a ship. It creates balance between the ocean and keeps a ship’s momentum moving forward. Choosing the term was an intentional nod to Keel Labs’ connection to the sea, as well as a symbolic reference to the company’s mission to serve as a leader in textiles, innovation, and sustainability overall.
“The name Keel Labs encompasses our vision of ever-expanding horizons, of our commitment to innovation and opportunity,” Keel Labs cofounder and CEO Tessa Callaghan says in a press statement. “Our work begins with fiber but our responsibility does not end there. We are building a future in which sustainable materials harness the power of our oceans to span industries and applications, repairing humanity’s relationship with our natural ecosystems.”
Developed in collaboration with globally recognized design firm Pentagram, Keel Labs’ new name, look and feel is now rolling out across all platforms and materials.
Category: Chemicals & Materials
