Wild Earth eyes 2023 launch for cell-based pet food topper

In California, Wild Earth says it has developed a cell-based meat broth topper for dogs—creating a cruelty-free alternative for picky pooches and their sustainability-minded pet parents.  Set to debut in 2023, the topper will be the first cell-based meat product for the pet food industry.

“Our pets’ environmental paw print accounts for 30% of meat consumed in the US and it doesn’t have to,” Wild Earth Co-Founder and CEO Ryan Bethencourt says in a press statement. “By replacing factory-farmed products with clean, sustainable, cruelty-free cell-based meat we can tackle the issues of low quality and often contaminated meat used for our pets’ food and transform the sustainability of the entire pet food industry. Cell-based meat is the future of food for us and our pets, and this development marks an important milestone in our mission to disrupt the pet food industry for the better.”

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