PHA water bottles launch in organic grocer

In Los Angeles, PHA bioplastic water bottles produced by Cove have officially launched at local organic grocer Erewhon. The bottles are biodegradable, renewable, non-toxic and compostable, Cove says in a press statement.

“Plastic water bottles have become the emblem of our modern pollution crisis,” says Alex Totterman, founder and CEO of Cove. “By bringing a truly biodegradable alternative to plastic to customers and the industry as a whole, we can begin to reduce plastic waste in our communities.”

PHA is produced and consumed by microorganisms, including those inhabiting soil and marine habitats. PHA biodegrades in all natural environments at a rate comparable to cellulose, without producing any toxic waste.

Cove expects to announce new retail partners “in coming months” as it scales up manufacturing at its LA production facility.