Vegan shoe brand introduces “dad-core” style sneaker
In France, a collaboration between shoe brand Veja and fashion label Reformation is making sure the eco-friendly sneaker trend isn’t leaving dads behind. Their new style, Venturi, features the renewable accents traditionally associated with Veja sneakers, such as jute J-Mesh and recycled polyester, but designed in the “dad-core” sneaker style—presumably to keep dads comfortable while they police the thermostat and drag the family to the airport 8 hours early.
The Veja x Reformation Venturi sneakers retail for about $187 in select shops and online.
In 2020, Veja said about a third of its products were free of animal products. The brand has been able to spend more on sustainable production by diverting funds that other shoe brands would spend on advertising. “We could reallocate advertising resources to production, raw materials, and the people who make the sneakers,” cofounder Ghislain Morillion said at the time.
Category: Chemicals & Materials
